Girl Effect

Brand Strategist

Deadline: Until filled

Location: Mumbai, India

Organization: Girl Effect

Girl Effect is looking for a Mumbai based Brand Strategist to lead the brand, media and content strategy for our launch in India. The Indian brand will build on Girl Effect’s work in Ethiopia, Rwanda, and Malawi, but will be tailored to respond to the problems facing girls in India, and will be rooted firmly in Indian culture.

If you are a creative and highly strategic Brand Strategist and are excited by building a brand from the ground up, we would love to hear from you!

What you can expect to be involved in:

  • Build on cultural and audience insight to develop and help execute the brand positioning and strategy
  • Ensure briefing process for content and other creative output is data-driven, inspiring and insightful
  • Determine and evaluate the brand architecture and media mix for the brand
  • Set the brand strategy and develop necessary on-going research and impact evaluation to evaluate and improve the mix of products
  • Set the content strategy, ensuring all content delivers on brand objectives and adheres to brand values
  • Ensure content is rigorous and delivers on country strategy goals
  • Brief and utilize research in order to improve and enhance the brand and media products
  • Support the partnerships director to evaluate and execute opportunities to extend the reach of the brand through a range of partnerships
  • Ensure results are effectively analyzed and communicated to the organizations
  • Represent our work and the thinking behind it both internally and externally, help develop assets such as thoughts pieces and films to support this


What we are looking for:

  • Creative brand strategy – significant applied experience in a brand strategy role, with a demonstrable understanding of how brands work in practice;
  • Ability to apply findings and generate insights from research to solve problems, ideally, with some qualitative research experience;
  • Professional experience and understanding of the Indian entertainment market, ideally with some experience in working with, and briefing content for, entertainment brands
  • Strong communication and organizational skills- ability to inspire and brief a wide range of creative partners
  • An interest in technology, design and innovation
  • Comfortable working face-to-face with adolescent girls and other community members
  • Willing and able to travel regularly within India for work, sometimes under very basic conditions

How to apply:

For more information and to apply, please visit:

Get In Touch

You are most welcome to send us an email and we'll get back to you, asap.


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