The Danish Refugee Council (DRC) will bring its current knowledge hubs on mixed migration – which currently have different names, logos, online presence, set-up and degrees of affiliation to DRC – together under one coherent and recognizable brand: a global entity with regional hubs/presence. This will involve a full re-branding of the current initiatives (including the names, logos, websites and design/templates of published output). The name of the global brand will be the Mixed Migration Centre (MMC). This document outlines the Terms of Reference for a new global MMC website.
Full design (front-end and back-end), development and launch of the new global website of the Mixed Migration Centre (MMC).
Guiding principles in designing the website:
- The MMC is a think tank, aiming to stimulate forward-thinking in the mixed migration sector, and provide new original insights. The MMC aims to be perceived as an honest broker, providing these insights based on neutral data and information. The website needs to speak to this profile.
- As the logo, the website needs to have some DRC feel to it (‘inspired by’), yet it also needs a distinct, independent look. The MMC will be fully part of DRC, yet with an independent identity and branding. This is similar to the way the Internal Displacement Monitoring Centre (IDMC; http://www.internal-displacement.org/) looks independent, yet is part of the Norwegian Refugee Council.
- The website can be inspired by the current websites of the Regional Mixed Migration Secretariat (RMMS) East Africa & Yemen (http://www.regionalmms.org/), the RMMS West Africa (http://westafrica.regionalmms.org/) and the Mixed Migration Platform (MMP; http://mixedmigrationplatform.org/).
- The website designer will need to research/understand the current activities by these hubs and the other MM knowledge products (such as the mixed migration summaries by the Central Asia team (http://www.regionalmms.org/index.php/other-regions/central-south-west-asia). The website design and style need to fit the profile and kind of activities, focused on research, knowledge, analysis and data collection. See the Annex for an overview of current products.
- The website design needs to fit the logo in the use of a colour scheme.
- The focus is on mixed migration. The website needs to signal this focus on migration / human mobility in design and use of photos, etc.
- The website will be content-heavy, with many reports, papers, articles, etc.
- The MMC will be a global entity, but with a strong regional presence. This should be considered when designing the global landing page (e.g. how to select/go to regional pages; use of a map to select a region, etc.).
- The website will need a global landing page, and regional sub-pages (see basic format in the annex below).
- All currently existing content (monthly summaries, maps, papers, reports, etc.) will need to be uploaded on the new website under the regional pages.
- The website will be linked to the Twitter account (@Mixed_Migration) which is currently the RMMS EAY Twitter account but will become the global Twitter account.
- The mixed migration monitoring mechanism initiative (4Mi) currently has its own branding and logo (http://4mi.regionalmms.org/). This will disappear. 4Mi will become the global flagship data collection tool of the MMC and will be integrated into the same global website. While this will be the second phase of the website development (since it includes a parallel process of building up the data architecture), this has to be taken into account already when developing the MMC website, so that the data can be integrated smoothly at a later stage. Concrete suggestions/design ideas need to be developed on how to present data visualisations, graphs, maps, etc. Data is being collected across various migration routes globally. Data presentation on the global website should have a regional component (presenting the data of a specific region or migration route) but also allow for cross-regional data comparison.
- The website address will need to be decided. It is expected the contractor will come up with suggestions (e.g. mixed-migration.org / mixedmigration-centre.org). Once up and running, current websites of the MM hubs will need to link to the new website.
Tasks, objectives and expected outputs:
- Develop a visually modern and attractive website in line with the identity of the MMC and the guiding principles above.
- Design a user-friendly and fit-for-purpose front-end of the website.
- Develop and ensure integration of the front-end into an easy-to-manage back-end for the new MMC global website, including all the regional sub-pages.
- The website needs to provide a seamless experience across all devices and browsers.
- Organise all issues around domain procurement and hosting. All MMC staff will need e-mail addresses that correspond to the new website.
- Develop a solution on how to keep the current websites as listed above online with a standard text explaining the visitor will be automatically linked to the MMC website.
- Develop a training for core staff (in Geneva and the regions) on how to manage/update the website and the regional pages.
- The project will not be considered complete without the delivery of a detailed technical specifications document including the source code. The ownership of the interface and the source code will belong henceforth to DRC/MMC upon delivery of the project.
- Tentatively: Remain available to offer technical support for a period of 6 months after the launch. Contractors should include in their proposal a maintenance plan as an option.
- Tentatively: Develop/contribute to a public awareness/branding campaign on the change from existing brands to the new MMC. Contractors are invited to include this as an option in their detailed proposals.
Timeline and Process:
- The expected timeframe for the project is two months, with a beta-version completed by 22.03.2018 and a final version by 04.04.2018.
- The process will start with a kick-off meeting / workshop (in Geneva or Copenhagen) between the website development team and the MMC team to clearly define objectives, timelines and expectations. The list of specific requirements/wishes for the website structure and details of the contractor’s proposals will be discussed and agreed upon during this meeting.
- All content and text will be provided by the MMC. The website design team is expected to work closely with MMC staff in the field to get all the necessary content to be uploaded on the new website.
- An iterative process is expected, whereby the designers will submit various drafts and incorporate feedback from core MMC staff before the final beta version of the website is agreed upon.
Requirement for submission of proposals:
Any contractor that is interested in submitting a proposal is expected to meet the following requirements:
- Strong portfolio in Web and UX design; with experience in designing for non-profit organizations or similar websites (universities, research institutes, knowledge management applications, etc.).
- Based in Geneva or available for recurrent in-person meetings in DRC Geneva Offices.
- Ability to communicate in English and deliver projects under a tight deadline.
- In the proposal, please include:
- A technical proposal detailing the approach and methodology for the redesign project including selected links to previous work
- A detailed and separate financial proposal with breakdown of costs per output as well as the required timeframe (working days or hours) for each output
- A detailed portfolio of previously successfully completed projects
- A detailed timeline with major milestones / deliverables (e.g. kick-off workshop; beta version, etc.).
- Description of optional elements as outlined above (launch/public awareness campaign and maintenance) including budget
Annex List of common products on mixed migration
Below is a list of various research/data products that the MMC will produce (in decreasing order of size). Currently, all have different names and formats. As part of the transition to MMC, these will be further standardised in terms of design and templates.
1) Research reports: these are the more extensive pieces of research. See examples from East Africa and Yemen here, from West Africa here; (especially Before the Desert, the other two are a bit shorter) and the Mixed Migration Platform here
5) 4Mi data updates / snapshots: again there are various formats right now: East Africa for a while had a series of 4Mi Focus articles, and started a 4Mi snapshot series. RMMS West Africa has 4Mi Monthly Trend Reports. This will be standardised to a common format and designated name.
6) Monthly summaries and maps: RMMS East Africa has had narrative monthly summaries, which are monthly updates on what is happening on mixed migration in the region. They used to look like this. Since two months the look like this. In East Africa, maps used to be published as separate product like here, but are now integrated in the monthly summaries. In West Africa, the maps are also integrated into the monthly summaries and they look like this. The Central Asia hubs published monthly summaries, see here.
There are two other products which so far have only been produced by the RMMS in East Africa. These are country profiles (web-based and downloadable as PDF) and annual and quarterly trend reports. The new website may need to have space for country profiles.
4Mi data features in all these publications, with the snapshot / 4Mi trend reports as a dedicated 4Mi output. In addition, 4Mi data is disseminated through (interactive) infographics and maps, in various ways. There is the 4Mi website (http://4mi.regionalmms.org/) for the 4Mi data collected by the East African RMMS. 4Mi data from West Africa features on the West Africa RMMS website, not on a dedicated website.
Please send your proposal before 26.02.2018 COB to firstname.lastname@example.org